Passion

Last Fall, Karyn, Jessica and I attended the Gel Health Conference in New York. It was an amazing experience.

One of the main attributes of the design work we at ADGi do (and when I say design I mean interaction design and information architecture, not so much visual design) is that all of it is evidence-based. That is, all of it, and I really mean all of it, every interaction, every node in the site map, is driven out of user research and expert analysis.

Colour is the worst reason to buy a bike says my local bike seller (we’re talking bicycles here, not motorcycles). I can’t really disagree, it’s true, there are so many other things to consider like fit, comfort, components, style of bike that really colour shouldn’t even appear on the list of requirements.

Lately stories and storytelling have become a bit of a theme around ADGi. It started a couple of months ago with me noting that a company we were doing some business with referred Very Often to their “story” as in “we have a great story to tell about our SharePoint implementation services” or “I met with those guys and didn’t like their story.”