At Analytic Design Group inc. (ADGi) every element of our designs have a purpose, more than a pretty layer on top, our work activates the entire user experience in support of your business strategy. We can do this because we know why your customers do what they do. This is the fuel to our in-depth analysis, the analytic part of Analytic Design, and the driver behind what helps us craft user experiences that ensure that every touch point of your digital product both supports, delights, and enables people as well as meets your business goals.
This crafting of the user experience begins with the development of the user experience or digital strategy. Here we bring together the results of our research with your business needs to develop an online strategy that you know will deliver.
One of our core values is transparency. That means showing you the math. It's not good enough to say what we think you should do on your website. Based on the evidence we will demonstrate how it is we have come to the conclusions that we have and share with you the insights about why something will work or not.
This approach ensures that you stay in control of your website and have all the key information to keep making informed decisions long after our work is done.
Some of the techniques we use include:
- Vision and strategy workshops
- Requirements gathering
- Co-Design workshops
- Persona development
- Journey mapping
