Usability and the overall user experience of a site, product or software is becoming a way to differentiate your product in the market. Increasingly, people are choosing the product that is easier to use and offers the better experience both in terms of functionality and desirability.
To be able to offer a better user experience to your customers you need to know, among other things, what your competitors are doing and how they are doing it. At ADGi we can help define this for you through conducting a competitor review to produce a competitive analysis. The competitor review is a critical piece of information to do:
- as a stand-alone assessment of your product
- as a tool during user research
- as part of a design project