TransLink engaged ADGi to create a new information architecture (IA) for their website. The overall objective was to design a new user-centric IA that supported the existing content and allowed for planned growth.
The Process
TransLink has a market research department that has done extensive research into the habits and preferences of the website users, and they have developed an active online focus group panel, called TransLink Listens, whom they survey often for opinions and attitudes.
ADGi reviewed the user research that TransLink had already done and reviewed the existing site's content and structure. Then ADGi proposed a new site structure, which we validated by doing iterative online navigation testing with members of the TransLinks Listens panel.
This iterative testing allowed ADGi to create an evidence-based site structure that met the needs of the diverse users of the TransLink website. Because the proprietary tool that ADGi uses tracks the success rates and pathways of each iteration, ADGi was able to show the many stakeholders within TransLink how the new site structure would meet their objectives of focusing on easy access to customer information.
The Solution
ADGi created a detailed site map for TransLink, that they were able to hand over to their development partner to create the new site.
TransLink launched their redesigned website in April 2009.
