CGA-Canada contacted ADGi in late 2009 to conduct an online navigation testing study, using our NavTester tool, of the current site navigation for their public site, CGA-Canada.org. CGA-Canada's web team felt that the navigation structure could use a redesign, through both anecdotal evidence and their own assessment of the site, but they lacked information about where and how to change the site structure. ADGi tested the current structure using our NavTester tool with over 200 users. From that test we were able to assess the problem areas of the site and provide recommendations for change.
ADGi then conducted more research with the different audiences of CGA-Canada.org by running 4 focus groups in January 2011. Each focus group had 3 to 5 participants from different regions in Canada and we used WebEx web conferencing to run the sessions. CGA-Canada used the results from both the navigation testing and the focus groups to help build their business case for projects that they anticipate doing in the upcoming fiscal year.