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Analytic Design Group Inc. (ADGi) is a visionary user experience consulting firm with proven strategic, research, and design skills to revolutionize your online presence. ADGi has a depth of experience in several industries and across a range of hardware and software platforms.
Headquartered in Vancouver, Analytic Design Group Inc. was established in 2005. The company has been growing steadily each year, with an increasing number of projects and repeat engagements with our clients. The sites we have designed have been twice named by the prestigious Communication Arts magazine as Site of the Day. Since its inception, ADGi has distinguished itself as an outstanding service-provider offering solutions that are innovative and that are delivered on time and on budget.
Karyn and her team at Analytic Design were a pleasure to work with and provided a useful, creative solution to a complex content problem on our corporate intranet. They were dedicated, professional and a great value.
With over 12 years experience designing information spaces and supported by a Master's in Publishing, Karyn brings a solid foundation of experience and education to her role as Director of User Experience.
She has provided the strategic information design direction and insights for such significant projects as the PHSA Intranet Redesign, the BCCDC website redesign, TransLink’s website redesign, TransLink’s Trip Planner redesign, SportFitcanada.com redesign, and DYS Architects. Karyn has also worked with AT&T to help refine their usability testing requirements for data-driven devices, as well as oversees the user research ADGi does for multiple device vendors such a Research in Motion (BlackBerry), Palm (now HP), Samsung, and Sony Ericsson.
Karyn’s specific skills set includes strategic planning, concept modeling, information architecture, interaction design, user research, user requirements documentation, and requirements elicitation and documentation.
As the Principal of Analytic Design Group Inc. she has built the business to become one of the more respected user experience consulting firms in Vancouver. Her staff has grown and the range of projects has grown both in breadth and depth of engagement. Several clients have become repeat customers.
Karyn has driven the development of a proprietary web-based tool that ADGi has developed that allows us to remotely test information architecture prototypes. This tool has been instrumental in helping us to design outstanding information architectures that are evidence-based.
Karyn also taught user experience design for four years at Capilano University’s Interactive Design Program.
View recommendations on Karyn's LinkedIn profile.
With over 10 years of experience as a project manager and business analyst, Michelyn’s dedication to leading projects to successful completion is unparalleled.
Michelyn believes in a strong communication focus for projects starting with clear scope definition and committed client engagement, through to ongoing status reports, quick and innovative solutions to any obstacles, and a controlled timeline and budget. She has a great attention to detail on client requirements and making sure that the right solution is provided.
Michelyn has worked on CMS implementation projects for large corporate sites, such as Creo.com and CGACanada.org, that have included major content migration components. As well she has delivered countless integrated online marketing campaigns for organizations. At Analytic Design Group, which she joined in 2008, Michelyn has managed usability testing and design projects for mobile and web.
Michelyn is a Project Management Professional (PMP), having received this professional designation from the Project Management Institute (PMI) in 2002.
A seasoned professional with over 12 years of industry experience, Kevin enjoys the benefit of participation in a wide range of research and design projects across multiple platforms.
His basic approach to assessing user experience, though, has remained constant: user and design context matter most, but viewing them through the lens of overarching design and business goals results in the insights that contribute to truly compelling products.
Kevin was most recently in the games group at Microsoft, where he managed the relationship between user research and various development studios. In this role, he created and executed user research plans for in-development video games. Each plan was tailored to the specific needs of the studio and spanned the entire development cycle of their product. In execution, these plans required the application of rigorous qualitative and quantitative data collection, to develop clear, timely analyses, giving product teams the facts they needed to make the right decisions at the right time. Helping development partners understand the meaning of data collected from hundreds of users interacting with games over the course of many years gave Kevin something in return: Awareness of the powerful effect of fun and delight on overall consumer satisfaction - and the dramatic, negative impact, when absent.
Beyond studying traditional game interactions, while working from the inception of Kinect (Microsoft’s motion-sensing and speech recognition input device), Kevin developed new methods to assess natural user interactions, such as gesture and voice. These methods afforded foundational research on embodied interaction and voice-augmented interaction in entertainment experiences. This ultimately led to deep understanding of completely new factors, such as the effect of users’ a priori knowledge, body awareness and coordination, fatigue, effects of real-time feedback via on-screen avatars and in-game cues, as well as perceptions of enjoyment and challenge of embodied interactions and gameplay. Those learnings and approaches translate effectively to the world outside of games, to assessing the user experience on almost every currently emerging technology.
His other prior work includes research and design efforts on consumer productivity applications and web-delivered enterprise business applications. Kevin holds a degree in Computing and Software Systems from the University of Washington.
Thanks, Jessica – this [new website design] is definitely a great effort!
Jessica is a highly experienced information architect who specializes in taxonomy and metadata development and the design of knowledge sharing applications.
Jessica has worked on large-scale intranet and content management projects for PHSA, BCCDC, TransLink, UBC IT, Electronic Arts, Creo (now Kodak Canada), VanCity, and the Real Estate Board of Greater Vancouver. She also has extensive experience gathering user requirements, conducting usability testing, and interviewing users.
From 2001 through 2008, Jessica was an active member of the Vancouver-based Knowledge Management Community of Practice and was on the Board for 2007 and 2008.
Jessica has a graduate degree in Library and Information Science from the University of British Columbia as well as a degree in Anthropology.
She has been with Analytic Design Group since 2007, and has led a number of our large design projects, including PHSA Intranet, BC Cancer Agency website, BC Centre for Disease Control website, TransLink website, UBC IT Intranet, and the B.C. Government website.
Roberto has a passion for design research, more specifically, the use of visualization methods to assist in experience analysis. He brings a decade of experience in communication design and design education.
He has worked internationally in both Florence, Italy and Melbourne, Australia supporting successful projects for The Australasian Centre for Interaction Design, The Uffizi Gallery, The Design Research Institute at RMIT University and the State of Victoria. Previously, in Vancouver, he directed a communication design studio with a specialization in corporate identity and publication design.
As a design educator for many years, Roberto’s research focused on the facilitation of pedagogical principles and theories to design educators. He has published and presented journal articles at design research conferences in London, New York and Melbourne.
He has been an active member of the Design Research Society since 2007.
Roberto received a Master of Communication Design degree by research from RMIT University, Melbourne. Further, he has studied Publishing and Design at Langara College and fine art at Emily Carr University of Art and Design.
Nick’s propensity to determine the big picture by piecing together the smallest details of user experience has been his central approach to user research.
His proficiency with a wide range of Human-Centered Design and User Experience research methods is rooted in his graduate work at the University of Washington’s Human Centered Design and Engineering program, as well as in his diverse professional experience.
Prior to joining the ADGi usability team, Nick conducted usability testing at Amazon.com and managed user experience research at a Bellevue-based home automation company, Lagotek. His attention to detail is founded in his training and work as a reporter, a technical writer, and a UX professional.
Nick is driven by his intense curiosity to understand how technological innovations influence and improve our everyday lives.