Design

Design Thinking

A typical design thinking process begins with empathy, or getting inside the hearts and minds of your users.

At Analytic Design Group we use several techniques to do that including ethnography, participatory design workshops, and comparative usability studies.

The second step in a design thinking process is usually the problem definition phase. That means based on the insights you gathered in the empathy phase, what is the real problem you are trying to solve? Sometimes the insights we gather in doing the design or user research can be so powerful that our clients decide to pivot or alter the strategic driection or their project.

The ideation or brainstorming phase of the design process can be fun, but it can also be intense. It is the point at which those unexamined assumptions you're been holding on to become exposed. This happens because as you are generating ideas, and then asking why one idea might apply more than another, your unexamined assumptions start to come into play.

At Analytic Design Group we will work with you to have a meaningful and engaging ideation phase as well as look at the assumptions you're making and why, in an open, collaborative, and thoughtful way.

For us prototyping is usually about making clickable models so that we can show you how the strategic elements of our design recommendations will come together.

At this point we are working with you to refine the vision to make sure all stakeholders have bought in and are ready to sign off.

Test is the fifth and final step in the design thinking process. The is a validation stage where we put the final product in front of users and test for usability (and accessibility if required).