Non-Profit Sector

SportFit Canada runs a highly successful school-based program aimed at getting kids to be active. The program’s success largely rests on the efforts of the program manager who spends a great deal of time working with schools to organize events and get schools and teachers involved.

The Process

ADGi was initially invited to complete an expert review of the existing site. Based on our findings 2010 Legacies Now was able to support the argument for a budget to complete a full-scale redesign.

The Solution - Surface the Interaction

Before the redesign, the site was an excellent example of a collection of good ideas that were cobbled together without much in the way of planning or user research. All of the important information and interactions on the site were buried two or three links deep. While the application logic behind it was solid, and the idea of finding sports for kids based on current fitness levels and interests was excellent, the site was hard to navigate and hard to use.

Our approach to this redesign was based on two key concepts:

1. Simplicity - the site needed to appeal as much to students who will be the users interacting most with the site as to teachers who need to feel like the site will be easy for their students to use
2. Bring the information and the key interactions as close to the surface as possible

Based on these two key concepts we developed this wireframe for the redesigned home page. It uses the concept that SportFit is as “easy as 1-2-3” and then describes the site and it’s main interaction in three key areas of the home page.

Using the wireframe as a foundation, our designer created this design concept.

The redesigned site was launched in Fall of 2008.