Analytic Design Group

I’ve always hated card sorts, they’re the sucker punch of user research. The goal of user research is to find out about user behaviors,  preferences, current experience, expectations and so on. We are seeking to understand user needs or requirements. There are numerous techniques with which to do user research and we generally approach whatever we’re doing with the caveat that we’re NOT asking the user how to design something, just what their impressions, experience, and feelings are towards an existing or proposed product, site, concept etc.