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Posted on November 6th, 2012 by
I sometimes get asked about our name, why Analytic Design Group. People get confused and think maybe it has to do with site analytics. I will admit it is a little awkward, especially that confusion between analytics and Analytic. Every now and then someone tells me I need to rebrand, the name is just no good, they say.
Posted on July 17th, 2012 by
Several years ago (2003 - 2005) when I was an Information Architect at Creo (a once-upon-a-time tech darling in BC that got bought out by Kodak) I learned a very valuable lesson about the weight that data and evidence carried over my in-depth knowledge of the content and IA (information architecture) of the site.
Posted on July 11th, 2012 by
I have been doing a fair amount of speaking at various groups and conferences lately and have noticed that while I am telling the story of some deep-dive research there are always some people in the audience who are shaking their head or giving a bit of a tsk tsk when I talk about the unexamined assumptions some of our clients have made.
Posted on February 10th, 2010
In 2008 I led a large intranet implementation project where the senior sponsors demanded that there be a governance plan developed. But when asked what governance meant, they were mostly interested in making sure that content was updated and that there be some form of oversight to ensure that business units were using the same platform for sharing information.
Posted on January 18th, 2010 by
One of the main attributes of the design work we at ADGi do (and when I say design I mean interaction design and information architecture, not so much visual design) is that all of it is evidence-based. That is, all of it, and I really mean all of it, every interaction, every node in the site map, is driven out of user research and expert analysis.