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Posted on July 17th, 2012 by
Several years ago (2003 - 2005) when I was an Information Architect at Creo (a once-upon-a-time tech darling in BC that got bought out by Kodak) I learned a very valuable lesson about the weight that data and evidence carried over my in-depth knowledge of the content and IA (information architecture) of the site.
Posted on July 11th, 2012 by
I have been doing a fair amount of speaking at various groups and conferences lately and have noticed that while I am telling the story of some deep-dive research there are always some people in the audience who are shaking their head or giving a bit of a tsk tsk when I talk about the unexamined assumptions some of our clients have made.