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Posted on March 12th, 2012 by
“Great things are done by a series of small things brought together.” Vincent Van Gogh
Posted on March 9th, 2012
Bring up the idea of using Focus Groups with most User Researchers and they will look at you as if you said you’ve been abducted by aliens. The skepticism is not totally unwarranted. Undergrad Psychology books are filled with examples of how focus groups are full of social dynamics that can produce misleading results. What researchers seem to forget is that all methods have their biases.