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Analytic Design Group User Experience Consultants

Blog posts for October 2011

Knowing your audience and their context

This is a picture of the fire escape route from a hotel where I recently stayed.  I am sure this image is perfectly clear to the architect or engineers that worked on this building.  Unfortunately, the designers of the information failed to understand their audience and, more importantly, the context in which the information will be consumed

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Kinect starting to show what it can do in gameplay interactions

The Kinect, for Microsoft’s Xbox 360, came out almost a year ago. It’s a control interface that uses only motion sensors and voice recognition to control the gaming console.

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Form vs. Content: No Contest

Recently a friend of mine asked me if I knew any freelance writers who would be interested in a temporary gig. He needed someone to write a few general audience pamphlets about his gaming company. Nothing too technical. 

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Intelligent Automobiles: Are cars becoming too ‘automatic’?

I currently own a couple late 80’s three-series BMWs. What I love about these cars is how responsive they are to my inputs. Steering, throttle, brake, the car does what I want it to do. With manual transmissions and ABS and cruise control removed, there is only one entity controlling the car, me. If I want to threshold brake through a corner, I can push the limits beyond what ABS would allow.

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