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Analytic Design Group User Experience Consultants

Blog posts for January 2010

Designing by Evidence Vs. Designing by Feel

One of the main attributes of the design work we at ADGi do (and when I say design I mean interaction design and information architecture, not so much visual design) is that all of it is evidence-based. That is, all of it, and I really mean all of it, every interaction, every node in the site map, is driven out of user research and expert analysis.

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A (Literal) Handful Of E-Readers

Much buzz has been generated about two new e-reader technologies announced at the cusp of CES 2010

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15-Second Hiring

In November I was lucky enough to be invited by my boss Karyn to go with her and Carol, our Senior Account Strategist, to a morning program offered through the Entrepreneurs Organization, called “Harvard Mini Business Program – Service Excellence Your Competitive Advantage

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