Blog / Archives / May, 2008
Audience-based IA vs. Findability
Posted on May 11th, 2008 by
The subject of information architectures based on audience types has cropped up around the office a lot lately. A number of our clients are talking about it. It is a popular approach, one that seems to logically support user-centered design principles. But it is an approach that can reduce the findability success rate of a site and disrupt the user experience.
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