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Analytic Design Group User Experience Consultants

Blog posts for January 2008

Card Sorts, the Sucker Punch of User Research

I’ve always hated card sorts, they’re the sucker punch of user research. The goal of user research is to find out about user behaviors,  preferences, current experience, expectations and so on. We are seeking to understand user needs or requirements.

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Telling Stories

Lately stories and storytelling have become a bit of a theme around ADGi. It started a couple of months ago with me noting that a company we were doing some business with referred Very Often to their “story” as in “we have a great story to tell about our SharePoint implementation services” or “I met with those guys and didn’t like their story.”

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Learning to Negotiate

In the last few months I’ve been forced to negotiate far more and for many more things than ever before in my life. I’ve discovered that I hate it. Really. It’s so hard. I’ve also discovered that I’m not alone.

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Fostering Innovation at ADGi

Three weeks ago I was at CANUX 07 listening to David Armano’s talk, The Fuzzy Tail, where he described an approach to fostering collaboration and innovation at Critical Mass..

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