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Game Changing Insight
Insight is not gained by asking users what they want, but by observing what they do. ADGi researchers are not only experienced in the methods, but they are also highly creative thinkers who can design the right study to get at the right data to see the game changing insight.
Learn more about our user research toolkit and how we can help you.
Game Changing Insight: Case Study
Want to take the guesswork out of your product development plans? Want to know know what your customers really want versus what they say they want?
Learn how we helped one of our customers decide what direction to take their product by learning what product each type of user preferred, what the real barriers to people using the product were, and the best way to position the product to assure the most uptake.
Game Changing Insight: Quote
"ADG knows how to ask the right questions to uncover opportunities for improvement. Their work is fascinating to watch and the reports they deliver are precise, professional and easily understood by folks at all levels of the company. ADG helped us to move quickly and decisively from completed research to rolling changes into our products. In addition to being great at what they do, Karyn and her team are reliable, responsive and lots of fun to work with."
Learn more about how ADGi can find game changing insights for you.
We’ll develop ideas that are based on real customer insights, balance business and technology needs, and will give you not only the what but the underlying reasons why they’ll work. Read More
On Target Ideas: Case Study
The technology landscape is crowded, hyper-competitive, and fast changing. When our client came to us with the big question "What does it take to make people switch smartphone platofrms (e.g. iPhone to Android)?" we knew how to find the answer. Learn more about how we designed an elegant user research (small data) study that helped our client identify the key barriers to switching, what it would take to overcome them, and how we discovered new innovation opportuniteis for them.
On Target Ideas: Customer Quote
"It has been a really good collaboration throughout the whole project! I am especially thankful for your ability to look at the project's best interests over trying to deliver the answers you think we might want to have."
Learn more about how we can help you find on-target ideas.
Increasing the Impact of VickieSullivan.com Case Study
Analytic Design Group was founded in Vanocuver in 2005. Since then we have grown to a vibrant, collaboative team, with offices in both Vancouver and Seattle. Our reputation for being the go-to firm for people with complex problems, comes from our ability to answer those big questions through our evidence-based, small data process. Contact us to find out how we can help you transform your online business or digital product.
What is Analytic Design?
Analytic Design is an evidence-based design process driven by deep-dive user research. The result is game changing insights, on target strategies, and fresh, innovative designs that are useful, usable and compelling. Read More about the people behind the process.
The Power of Small Data
Why all this attention on evidence-based design and deep-dive user research to drive strategy and craft beautiful design? Because we have seen first hand the power of small data to move our customers from having a lot of facts but not knowing what to do with them, to gaining a lot of insight and being able to leverage that to increase sales, drive conversions, reduce product returns, and find hidden innovation opportunities. Big data will give you a lot of facts. Small data will tell you why. Learn more about The Power of Small Data.
The Power of Design Thinking
ADGi's design process is evidence-based. Every element of our designs has a purpose, and we create the entire user experience in support of the buisness strategy. Our work is thoughtful, meaningful, and delivers results. Read More
Increase Your Impact: Get the Right Design
Does your website deliver the impact it needs to? Are you spending time and money driving traffic to your website but still not seeing the returns you'd hoped for?
Vickie Sullivan, an internationally recognized market strategist was struggling to make her website reflect her brand and convert visitors to customers. Learn more about how we designed a user experience for her website that is getting people talking, visiting, and converting.
The Impact of Good Design
“When I saw the prototype, I almost cried [with joy]. I couldn’t believe the difference. ADGi created a visceral experience of my impact. No design firm has ever understood my brand like they have nor brought that brand to life. The feedback has been incredible. Folks who haven’t met me yet are impressed enough to reach out. They are amazing!”
Learn more about how ADGi can help you increase your impact through fresh, innovative design.
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