Our Team The group part of Analytic Design
The Analytic Design Group team consists of experienced user researchers, user experience designers and project management. Regardless of their expertise, all put the user experience at the core of what they do. Meet the team.
Design Thinking: Empathy
A typical design thinking process begins with empathy, or getting inside the hearts and minds of your users. At Analytic Design Group we use several techniques to do that including ethnography, participatory design workshops, and comparative usability studies.
We work for strategic thinkers
Our client list includes such notable organizations as AT&T, The Government of British Columbia, Sony, University of British Columbia, Vickie Sullivan, T-Mobile, Motorola, The BC Provincial Health Services Authority, and The BC Centre for Disease Control. Our case studies tell the story of how we can make things usable, increase the impact of your digital product, or help you gather the insights you need to innovate now.
Design Thinking: Define
The second step in a design thinking process is usually the problem definition phase. That means based on the insights you gathered in the empathy phase, what is the real problem you are trying to solve? Sometimes the insights we gather in doing the design or user research can be so powerful that our clients decide to pivot or alter the strategic driection or their project.
What is Analytic Design?
Analytic Design Group (ADGi) is a Pacific Northwest-based User Experience company that delivers user research, evidence-based innovation, and user experience strategy and design services for strategic leaders who need to fix, significantly improve, or transform their online results or digital products, websites or intranet.
User research is the fuel to our in-depth analysis, the analytic part of Analytic Design, and the driver behind what helps us craft user experiences that ensure that every touch point of your digital product both supports, delights, and enables people as well as meets your business goals.
Design Thinking: Ideate
The ideation or brainstorming phase of the design process can be fun, but it can also be intense. It is the point at which those unexamined assumptions you're been holding on to become exposed. This happens because as you are generating ideas, and then asking why one idea might apply more than another, your unexamined assumptions start to come into play. At Analytic Design Group we will work with you to have a meaningful and engaging ideation phase as well as look at the assumptions you're making and why, in an open, collaborative, and thoughtful way.
Make It Usable
Does your website, app or software product have problems? Are you struggling with a high bounce rate, product returns, abandoned shopping cart, people not being able to find things? Are you spending a lot of time on customer care or training? We can help you.
With our high-value, high-impact studies we can pinpoint the issues and help you make the business case to get the problem solved the right way, the first time. Find out how we can help you.
Design Thinking: Protoype
For us prototyping is usually about making clickable models so that we can show you how the strategic elements of our design recommendations will come together. At this point we are working with you to refine the vision to make sure all stakeholders have bought in and are ready to sign off.
We answer Big Questions with Small Data
The pressure to innovate is intense, yet the risk of making a bad bet on a poor idea is high. We've all been seduced by what we thought was a good idea that turned out to be only a fad. With our evidence-based process you not only find out if you have a good idea, but will get both strategic and tactical insights about how to best develop that idea. The result is an innovation you know can succeed.
Design Thinking: Test
Test: the fifth and final step in the design thinking process. The is a validation stage where we put the final product in front of users and test for usability (and accessibility if required).
Increase Your Impact
Got a website, app or software product that is just not getting the traction you want it to? Maybe you're just not converting the way you want, or you see your competitors pushing ahead. You want to shift from being one of the pack to being leader of the pack.
We can help you increase your impact, engage your audience, activate your users. Our work will create a superior digital user experience that will help drive business growth.
Analytic Design Group Guiding Principles
- Design is How it Works not Just How it Looks
- Collaborative
- Transparent
- Drive Value From Every Action
- Evidence-based Design
- Validated Usability & Accessibility
Contact Us to see if we can help you and to learn more about how we work.
507 - 163 West Hastings St. Vancouver, BC, V6B 1H5, Canada